After a church service, the pastor shook hands with members of his congregation, and one of them commented on his sermon, saying, “Pastor, you are smarter than Albert Einstein.” The pastor was surprised and flattered by that statement, but he didn’t know how to respond. In fact, the more he thought about the comment, the […]
To create a website, rather than be like the wind trying to forcefully take the man’s jacket off, be like the sun that gently shines him into warmth. And he will willingly take off his jacket for you. Putting up an online brochure kind of website on a crowded place like the internet is like putting up a sign post on a commercial vehicle and hoping the passengers shows up. As a business owner online, it is your duty to attract and keep an audience. This brings us to the next point.
Imagine you walk into a large hall, with 5,000 chairs and a platform. But there is no one there. Just you and your conscience. You get on the platform and start addressing the empty hall. You go on and on, believing that people passing by will hear your mountain-moving gospel, fall in love with your […]
Note: This post is the third part of the series titled: ‘Market Your Business Out of Obscurity… Into Limelight’ Six months ago, I knew very little about insurance policies. Insurance guys are just salespeople who what to sell you insurance. But that changed after the insurance company paid my late sisters death benefits three months […]
Note: This post is the second part of the series titled: ‘Market Your Business Out of Obscurity… Into Limelight’ On 19th November 1863, Abraham Lincoln mounted the platform at Gettysburg, to deliver the address that is today considered the most famous presidential speech in history. A speech considered more important than the Civil War itself. […]