I'll go straight ahead to share with you one blogging concept that will ‘almost’ guarantee you'll succeed at blogging for passive income (through product creation, affiliate programs direct or contextual advertising, like Google Adsense). Most of us started blogging with the hope that someday, we'll earn income passively doing what we do. But I think there’s something new and not-so new bloggers need to consider about building a blog to generate passive income. This idea MAY be optional if you already have a service, product or company and only want to promote your existing business with your blog.
It's OK if you're blogging for the love of expression and not interested in your blog becoming a tangible source of income. In which case, you can ignore this approach.
Blogging Project Under Construction
A lot of factors contribute to the success of a blog and the blogger; your promotion strategies, your voice, your philosophies, your motivation, your design, your call to action etc. While these factors contribute immensely to a successful business, one factor that would almost guarantee your blogs success is seeing your blog as an achievable project and working toward it with every bit of action. You can call it ‘Building a Resource blog’, you'll be right. Thinking of your blog as a commitment to serve a particular audience and solve a problem for them will help you focus on creating a blog that meet needs.
In an insightful guest post by Jim Nelson on Problogger.net, Jim of Tripawd.com shared his story on “How he built a successful community for his Niche blog about Three-Legged dogs”. You really need to click here and read the story. Do you notice the long term commitment to his blogging project for Three-Legged dog owners?
Problogger.net is a blogging advice service for bloggers with daily information on How to make money blogging. If you’ve been following this blog, you’ll notice a Cause that has evolved over time.
Same goes to StevePavlina.com, a blog resource for insightful contents on personal development. Even though I don’t always agree to Steve’s content, I’ve read a lot of life changing articles from his archive.
These bloggers, and a lot other like them, have succeeded in building a Project blog that will keeps serving their audience for decades with minimal work (less maintenance) on their part.
Let’s bring this a bit closer
Take a look at your blog. Really imagine your blog for a moment. Sum up all the posts you have published. Does it look like you are building a future resource for your potential audience or just a collection of tips? Fast forward one or two years from now, what do you hope to have achieved on your blog? This is not about how much money the blog will be making by then but how much of a useful Resource your blog would have become.
It's OK if you are not clear on the purpose of your blog at the beginning. The important thing is that your blog evolve along with you. You can shift focus at any point as long as it's in the name of clearly defining your blogs objective. There is not point conforming to your blog, rather you blog should conform to your ideas.
What do you have to serve you readers? Who do you want to serve and how do you want to serve them? What value are you trying to provide for your readers and how do you intend to offer them over time?
How to know if you’re Blogging a Project
Questions to ask:
- Do your current readers look up to your next blog posts?
- Do new readers dig into your archive on their first visit?
- What's your ‘Direct Visitors’ rate on Google Analytic?
- How is your bounce rate doing?
- Am I likely to feel excited on discovering your blog?
Of course there's more indication but you can start from here to diagnose your blogging plan/strategy to see how well you are fairing. Successfully building a passive income stream is the better way to prosper. But we’ve got to work.
Do you see you blog like a project?