If you want to blog for business, blog on a topic you are passionate about and the money will come in due time.
Does it actually work that way? May be it used to, but as far as innovation and development in technology goes, passion may get and keep you doing what you love doing but it will not make your blog a reliable source of steady passive income; a real online business. If it’s all about passion, there wouldn’t be the need to bother about search engine optimization, blog promotion strategies, learning wordpress codes (HTML, PHP etc) and other technical stuffs that are not anything close to fun for most people. The few bloggers and internet business owners that love to do the technical and analytical part of the business would do fine on such niches, but for most new bloggers who intend to turn their blogs into a business, you just have to keep learning willy-nilly.
Passion is an essential factor to start and keep building your blog. In fact, it’s an ingredient you almost cannot do without. But for the business part of blogging, it takes more than passion to achieve your business goals.
The Plan and the Details
It’s not enough to set up a blogging, then start writing and posting about the subject of your interest. With some SEO (which is more necessity-driven than passion-driven) this approach may bring readers to your blog but we already know that it takes more than traffic to make money online. A blog or website with 500 daily visitors could be making more money than one with 3000 daily visitors in the same niche. That’s practically possible considering a lot of factors.
Your Blogging environment
Being a cook is not just about preparing a delicious meal. Keeping the kitchen tidy and making the ingredients readily available also makes it a lot easier; mhmm! I can tell because I cook. -:) Does your blog design show you are serious at what you do? A blog with an untidy look and feel will have some difficulty converting prospects. If all you care about is writing and publishing (the passion) without deserved attention to the virtual business environment, you will keep losing out on a number of visitors, which will cost you some value (fans, subscribers, referrals, money, repeat customers and all).
Your Blog and Trends
Do you use the right tools and technologies? Keeping up with the latest trend in the blogging industry is a lot of work. I personally don’t stress myself over every trend (like I’m yet to sign up for Google+ and I don’t think of it as a matter of urgency). However, there are business bloggers that spend a lot of time and money keeping up with the latest technology and innovation. This can make a lot of difference for businesses that take advantage of ‘useful’ tools during its early stage in the market.
Your promotion strategy
Some bloggers will recommend you go everywhere people gather while some will recommend you choose a few sources and be the master of it. Both have sound reasons for their advice. Personally I prefer to pick one or two get the best of it and then try another. The advice of build it and they will come no longer works. And a promotion strategy that works for one blog may be a waste of time for another blogger. If you love (the passion) hanging out on Facebook, and your potential visitors hangout more on twitter, that would make a Hugh difference in the growth of your business. Some internet marketers would say they no longer bother about search engine optimization; they just write and depend on social media and viral marketing. Compare such bloggers with ones that optimize their posts for search engines and also leverage on social media, and you can draw a line between bloggers with levels of business successes. If you focus on the promotion strategy that aligns with your obsession more than one that aligns with the business, it will make a whole lot of difference on the pace your blog becomes a business.
Your Monetization Strategy
A blogger with high reader engagement that sells his own product/service is more likely to make more money than a blogger that simple writes what he thinks his readers need, then clap Adsense on the blog to make a few dollars without bothering about Adsense optimization. Also a blogger that focuses on readers’ experience, combined with healthy search engine optimized content and with ads (contextual and direct ads) could easily make more money than a blogger that promotes affiliate products readers are not interested in. The point is to study, experiment and learn the best monetization strategy for your blog. It takes more than passion to work this out, and what works for one blog may not work for the other.
Your call to action
It is said that one of the most important quality of an (internet) entrepreneur is your ability to call readers to action. A blog with 500 daily visitors with a strong and compelling call to action resulting to 20% conversion rate is likely to be more successful than a 3000 visitor’s blog with poor or no call to action - resulting to 1.5% conversion. If you do the mathematics, the first blogger (with 500 visitors) converts 100 visitors daily while the other (with 3000 visitors) converts 45.
While a some bloggers would want to shy away from the seemingly technical and analytical aspect of blogging for business, hoping to bypass to success with ‘the passion’, the above factors among several others are what makes the difference between a growing business blogger and a mouse-in-a-mill blogger.
What have you found to influence your achievement so far in blogging for business? Is it your passion or is there more to it? I’ll love to hear your comments on this.